A Philippines where globally-significant biodiversity is properly protected and harnessed to sustain life for all and where species, habitats and resources form part of a unique heritage that every Filipino is proud of. WWF champions conservation in areas where biodiversity matters the most.
WWF-Philippines' mission is to stop, and eventually reverse the accelerating degradation of the Philippine environment – to build a future where Filipinos live in harmony with nature.
The inspiration for the WWF logo came from Chi-Chi: a giant panda that was living at the London Zoo in 1961, the same year WWF was created. WWF’s founders were aware of the need for a strong, recognizable symbol that would overcome all language barriers. They agreed that the big, furry animal with her appealing, black-patched eyes would make an excellent choice. The design of the logo has evolved over the past five decades, but the giant panda’s distinctive features remain an integral part of WWF’s treasured and unmistakable symbol. Today, WWF’s trademark is recognized as a universal symbol for the conservation movement.