Cuci Malaysia is an organisation that began with just the founding members taking a bunch of trash pickers, going to trash-infested public areas, and just cleaning up! We uploaded our activities on Youtube and eventually this started to build an audience. More and more people were interested in what we were doing, and started offering help as volunteers.
Basically we got sick and tired of seeing trash around, and started taking matters into our own hands. It became something we enjoy doing, picking up trash and cleaning up many areas in Malaysia.