The moon bear is being pushed to the edge of extinction in Vietnam by one of the most shocking wildlife exploitation practices in the world - bear bile farming.
Animals Asia is about to end this cruel industry by building a new sanctuary that will allow us to rescue every last bear from bile farms across the country.
Breaking ground on this new sanctuary is the pivotal moment when the marathon twenty-year journey we've been on to end bear bile farming becomes a sprint to the finish line to save the hundreds of bears that are still suffering on bile farms - before it's too late.
Thats why we're hitting the ground running.
And we know we can do it not only because we are the experts in our field - operating two sanctuaries and having rescued over 650 bears already - but because we also have you on our side - our incredible supporters. Your kindness and generosity is the only reason we are where we are today - at this momentous point in our founding mission, and we know you will be there with us to finish the job - step by step, bear by bear, farm by farm, cage by cage, ensuring that no bear is left behind.
Take on a personal challenge like a run, swim or hike and #HitTheGroundRunning with us starting 15 May as we make history and end bear bile farming in Vietnam forever.