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Call to Action, founded by a mother and a daughter with their names' initial of "C", is a charity organization dedicated to conserving and protecting nature. Our mission is to raise funds and awareness for environmental causes through digital marketing strategies. With just a click of a button, individuals can make a donation and take action towards a greener future.

My Story

A Digital Pioneer

Charlotte Hui is a pioneer in the digital industry, a field that had always captivated her. Born and raised in Hong Kong, she was no stranger to the fast-paced and ever-changing tech world. Driven by her passion for technology, she pursued her career in digital marketing and quickly became a sought-after expert in her field. Balancing her career with the responsibilities of motherhood, Charlotte was the epitome of a modern working mom, constantly adapting and growing with the challenges that came her way.


Cosette's Curiosity

Charlotte's daughter, Cosette, was born with an innate curiosity and an insatiable desire to learn. At the tender age of five, she was already enamored with the world around her. As she learned about the animals and nature that surrounded her in Hong Kong, Cosette became increasingly aware of the need for conservation and the delicate balance between humans and the environment.

Kadoorie Farm

One weekend, Charlotte took Cosette on a visit to Kadoorie Farm, a conservation and education center in Hong Kong. There, Cosette was exposed to a world of flora and fauna that she had never seen before. From the endangered species to the lush gardens, Cosette's passion for nature was ignited. As she learned about the farm's commitment to conservation, she knew she wanted to do something to help.

A Spark Ignited

Cosette came home from Kadoorie Farm filled with ideas and inspiration. She knew that she wanted to make a difference, but she was unsure of how to do it. With the support and encouragement of her mom, they began researching different ways to raise funds and awareness for the farm and its mission. The mother and daughter decided that they would organize a fundraiser, leveraging the mother's digital expertise to reach a wider audience and make a greater impact.

Cosette's Fundraiser

With Charlotte's guidance, little Cosette set out to create a digital campaign to save the animals and nature at Kadoorie Farm. Together, they built a website to collect donations and share information about the farm and its conservation efforts. They also leveraged social media to spread the word, using their combined creativity and enthusiasm to draw attention to their cause.

Cosette's passion, vision, and dedication, combined with Charlotte's expertise and guidance, created a powerful force for change. Together, they forged a legacy of love and determination that will continue to inspire future generations to protect and cherish the natural world.

This is the story of a mother's love and a daughter's dream. Charlotte and Cosette, a remarkable duo whose passion and determination have made a lasting impact on the world around them, demonstrating that no dream is too big or too small when it comes to making a difference.


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