For more than 30 years,
The Estée Lauder Companies’ Breast Cancer Campaign (The Campaign) has been
dedicated to advancing the possibility of a breast cancer-free world for all. This
October, The Estée Lauder Companies (ELC)
honors Breast Cancer Awareness Month by launching The Campaign in support of
the global breast cancer community.
As
ELC’s largest corporate social impact program, The Campaign continues to
inspire purpose-driven action and is a cornerstone of the company’s social investments
in women’s advancement, health and education. Through The Campaign, ELC
has also been a longstanding supporter of women in science, research and medicine
– funding numerous grants and programs around the world and accelerating
opportunities for women in STEM.
The Campaign was founded by Evelyn H. Lauder in 1992 with
the launch of the iconic Pink Ribbon. At a time when breast cancer
wasn’t spoken about openly, Evelyn and ELC saw an opportunity to bring
awareness to the disease and address stigmas in women’s health - inspiring a
global movement around The Campaign’s mission to help create a breast
cancer-free world for all.
Together, The Estée Lauder Companies’ Breast Cancer
Campaign and The Estée Lauder Companies Charitable Foundation (ELCCF) have
funded more than $118 million globally for life saving research, education, and
medical services, with more than $93 million funding medical research grants
through the Breast Cancer Research Foundation (BCRF). BCRF, also founded by
Evelyn Lauder in 1993, is The Campaign’s leading non-profit partner, dedicated
to advancing the world’s most promising research to eradicate breast cancer.
In honor of The Campaign’s 30th Anniversary in
2022, ELCCF made a commitment to donate $15 million over five years to BCRF to
fund groundbreaking research that will further the goal of reducing breast
cancer disparities and improving outcomes. This comprehensive study of the
intersection of social determinants of health, comorbidities and the biology of
breast cancer in Black women has the potential to significantly impact breast
cancer disparities globally. A diverse steering
committee, as well as sub-committees, comprised of BCRF experts in disparities from
acclaimed academic and medical institutions from across the country have established
initial targets critical to identifying the roots of health equity and
disparities in breast cancer outcomes. Information from thousands of patients
will build this vital data-generating project and is the first step in this
multi-year initiative.
This year, The Campaign will:
- Support +60 organizations worldwide aligned to the
diverse needs of local communities
- Honor the 20th Anniversary of The Breast
Cancer Campaign in China, including the illumination of NO.1 Bund,
Shanghai
·
Address disparities that exist across the entire
breast cancer landscape
·
Fund medical research and fellowships worldwide
·
Fund medical resources and services including
access to mammograms/screenings for vulnerable groups with limited access to
healthcare
· Provide
support, therapy and counseling programs
- Host and convene events to advance education on
breast health with key opinion leaders and experts - encouraging
stakeholders everywhere to become breast health advocates
- Issue an Instagram call-to-action
(@esteelaudercompanies) on October 1 to engage audiences and raise funds
for BCRF using #TimeToEndBreastCancer
- Engage ELC’s brands: AERIN, Aveda, Bobbi Brown Cosmetics,
Bumble and bumble, Clinique, Darphin, Dr. Jart+, Estée Lauder, Frederic
Malle, Jo Malone London, Kilian Paris, La Mer, LAB Series, Origins,
Smashbox, TOM FORD BEAUTY and Too Faced - with each donating to BCRF
and/or local cancer-focused organizations around the world through product
sales or flat donations (brand participation varying by market)
- Illuminate buildings,
monuments and landmarks around the world in pink to raise awareness,
including Empire State Building, New York City; Eiffel Tour, Paris; Burj
Al Arab, United Arab Emirates; among others
"ELC has an unwavering commitment to social impact, with The Breast
Cancer Campaign at the forefront of these efforts. I am incredibly proud of the
progress we have made ever since my mother, Evelyn Lauder, started The Campaign
more than 30 years ago," said William P. Lauder, Executive Chairman, The
Estée Lauder Companies Inc. "Our passionate employees, consumers and
partners have united to advance possibilities for those affected by this
disease. Together, we will continue powering progress, until we realize my
mother’s vision of a breast cancer-free world for all."
The call to end breast cancer is more urgent than ever as
breast cancer is the most commonly diagnosed cancer worldwide. As long as
breast cancer is a life-threatening disease, ELC’s commitment remains
unwavering.
To learn more, visit:
ELCompanies.com/BreastCancerCampaign and @esteelaudercompanies on Instagram.
About The Estée Lauder Companies Inc.
The Estée Lauder
Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of
quality skin care, makeup, fragrance, and hair care products, and is a steward
of luxury and prestige brands globally. The company’s products are sold in
approximately 150 countries and territories under brand names including: Estée
Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown
Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD,
Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW,
KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including
The Ordinary and NIOD.