In Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry Porras... They explained the importance of setting a "BHAG," a Big Hairy Audacious Goal. Our BHAG at Shooting it RAW is:
Raise enough funds so BOTH Shooting it RAW and Hong Kong Shark Foundation have enough to run our global campaigns for a full year.
Shooting it RAW and Hong Kong Shark Foundation have been longtime supporters of each other's vision and mission.
This means inspiring people to take action. To live full and fulfilling lives where we all make every second count.
And you best believe that protecting our biosphere, our oceans and sharks are crucial!